Google+, the social network of internet giant Google, is yet to become a mainstream platform, social media traffic analysis firm SocMetrics has said.
During its study, SocMetrics concentrated on the mothers who, it believes, are key influencers for the growth of a social network. The traffic analysis firm believes the mothers have not taken up the new social network Google+ in a big way.
On the contrary, a recent report of Experian Hitwise, which studied 10 million online users, said that the new social network from Google was headed into the mainstream.
While Hitwise studied the actual traffic on the social networks for its research, SocMetrics instead studied social media mentions on blogs, Twitter, Facebook, YouTube as well as Digg, Reddit and Disqus. There were about one million conversations detected by the study per day, out of which few thousand conversations were about Facebook or Google+.
It also found mostly people form industry such as technology or marketing were more talking about Google+ whereas in the mainstream conversations which included sports or style – Google+ presence was less. The study says the moms are more active on Twitter or Facebook compared to Google+ – their engagement on Google+ is about 30 to 50 per cent less, says the SocMetrics study.
The SocMetrics study concludes, “While the initial buzz is waning, Google+ still has a great opportunity ahead. It has enough attention, even with some mainstream groups like moms, photographers, book authors that are giving it a chance. Google needs to move quickly to capitalize on this window, though, before it continues waning. As the adage goes, “you only get one chance to make a first impression”. This is even more true in the age of social media.”