HomeNewsVideocon unveils new handsets in Maharashtra

Videocon unveils new handsets in Maharashtra

Videocon's existing sales and marketing network will help establish a pan-Indian presence for its new range of cell phones.

The Videocon group has launched a new range of mobile handsets in Maharashtra. Its handsets have all the basic features such as FM radio, single and dual SIM, MP3 music, camera and multimedia.
Videocon’s existing sales and marketing network will help establish a pan-Indian presence for its new range of cell phones. The company also plans to expand across the country by appointing a network of dealers and distributors, with a purpose reach and penetration.
VN Dhoot, chairman and managing director, Videocon Group, said in a statement, “Videocon is happy to launch its mobile phones and intends to be amongst the top three in this segment in a year’s time. Mobile phones are today an integral part of more than five hundred million people and growing. Our fit in this very existing business is natural.”
Rahul Goel, chief operating officer, Videocon Mobile Phones Division, added, “We are targeting sizeable sales of handsets in terms of volume and value by establishing relationships with channel partners and operators.”

In November 2009, Videocon entered the handset market by launching a range of GSM handsets in Tamil Nadu, Andhra Pradesh, Pondicherry and Mumbai, priced between Rs 1,600 and Rs 18,500.
The Rs 24,000 crore Videocon group is mostly known for consumer electronics and home appliances and sells its appliances to markets in Europe, West Asia, Latin America, Nigeria and Indonesia.

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