• 14:00 Dec 13, 2018

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By: The Mobile Indian network, The Mobile Indian, New DelhiLast updated : November 15, 2018 5:46 pm

Realme introduces a new logo as part of a new visual identity

Realme indicates that the new logo is an artistic and impactful representation of both the Realme brand identity and its vision of being ‘Proud to be Young’, which the brand hopes will become a symbol of youth culture around the world. The new brand image will be rolling out across all channels from today.

Having surfaced first as an Oppo sub-brand and then setting itself up as an independent smartphone company, Realme is now refreshing its visual identity and logo. The new “R” logo has been designed by Eddie Opara, Partner and Chief Designer at design consultancy Pentagram.

 

Realme indicates that the new logo is an artistic and impactful representation of both the Realme brand identity and its vision of being ‘Proud to be Young’, which the brand hopes will become a symbol of youth culture around the world. The new brand image will be rolling out across all channels from today. 

 

The company has revealed that the Realme "R" logo and its associated smartphones will launch across Southeast Asian markets including Malaysia, Thailand, Philippines, Cambodia, countries in South Asia, Middle East and North Africa. 

 

Realme has detailed the design languages where there are merged circles, squares and triangles forming a nested uppercase “R” and lowercase “r”. The uppercase “R” signifies the original aspiration of “Realme” in providing the youth with quality products they need and lowercase “r” signifies young people’s true selves.

 

Speaking about the refreshing take on the company, Realme Founder and CEO, Sky Li said “As a global, youth-facing smartphone brand, Realme is continuing to introduce new products that feature a stylish design and a powerful performance. At the same time, Realme hopes to create a symbol for young people through the new brand logo – one they can identify with, and where they see a visual symbol of their emotional identity and belonging”.

 

Realme India CEO, Madhav Sheth also commented by saying “As a young brand, Realme has witnessed a remarkable journey till now. We have always tried to connect with the youth of the nation by providing them with the best of everything with ‘Power meets Style’ moto. We believe that the new logo will be a major tool in connecting with the youth going forward with its classic combination of vibrant colours and unique style”. 

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Tags: Realme new Logo Realme R logo Realme logo Realme Realme smartphones

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