HomeNewsLow cost iPhone only if it is a category killer: Report

Low cost iPhone only if it is a category killer: Report

Those who are aware of the Apple business philosophy find the statement is obvious, but the statement goes against the perception that Apple was working on cheaper iPhone.

Apple will launch a low cost iPhone only if the product was innovative and provided a category killer experience to the users, according to the RBC Capital Markets analyst Mike Abramsky.
Abramsky said this after a meeting with Apple chief operating officer Tim Cook and chief financial officer Peter Oppenheimer on Wednesday.

Mike Abramsky reportedly said, “Apple’s primary criterion for launching a lower-end iPhone is an innovative, category-killer experience. Those who are aware of the business philosophy followed by Apple may suggest the statement is obvious, but the statement goes against the current spate of news which suggested Apple was working on cheaper iPhone.”

Some time ago, a Deutsche Bank analyst Christ Whitmore had suggested that Apple was getting ready for a mid-range iPhone &#151 the suggestion had come on the basis of assumption that Apple intended to tap into pre-paid market.

From the meeting, Mike Abramsky also derived that Apple has maintained a consistent lead over Android especially due to its vertically integrated product creation process and emphasis on good user experience.
He also said that the Apple approach would help it withstand the attack of low priced Android device onslaught whereas Nokia, Research In Motion and other such companies would be adversely affected. Apple is also looking at China and India for business expansion opportunity.

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