Kobian, a IT peripherals company which sells mobile phones under Mercury brand name, has launched a new device with dual SIM slot and a 5 inch screen. The device, called Mercury magiQ, though look like a smartphone, is being referred as a tablet.
This dual SIM phone is based on Android 4.0 Ice Cream Sandwich operating system and runs on a 1 Ghz processor. It has 512 MB RAM, 4 GB built-in storage with 32 GB expandable memory option and a capacitive multi touch panel.
The phone supports 3G, WiFi and Bluetooth. Mercury magiQ has a front VGA camera and a rear camera with 12 Megapixel Resolution which is the best in this category as far as specs go.
According to the company, the battery of Mercury magiQ provides Standby time up to 15 days and Talk time up to 13 hours, which also one of the best figures in the category though not the best.
Mercury magiQ comes with in-built Accelerometer, GPS, and phone book. The phone weighs 140 grams and is 11.6mm thick.
Sushmita Das, country manager – India at Kobian said, “Mercury magiQ tablet is a tab-cum-smart phone designed to meet and satisfy current user needs. It has all the latest features and an attractive slim and stylish look to complete the package with dual SIM being the cherry on the top.”
Mercury magiQ comes with an maximum retail price of Rs 12,700 and is available with 1 year warranty.
The phone will compete with Micromax A100 which is priced at Rs 9,999 only and Spice Stellar Horizon Mi500 that is priced at Rs 12,500. Though on paper Mercury MagiQ is better than these two but both Micromax and Spice have better brand recall in the mobile domain and therefore it will be a challenge for Kobian. However, both the Spice and Micromax are yet to be made available in the market.