China based smartphone maker, TCL today announced its entry into the Indian market. As its first product, the company has launched its TCL 560 smartphone in India at Rs 7,999. The phone will be available on Amazon from July 5 midnight.
Founded in 1981, TCL Corporation is focused on the production of smart products including TVâ€™s, mobile phone, refrigerators, washing machines, air-conditioners and LCD panels etc. TCL claims to have global presence in more than 160 countries across the world.
Commenting on the launch, Praveen Valecha, regional director – TCL India, said, “The Indian smartphone market is constantly evolving and the young generation understands technology, consumers are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team have helped in customizing the smart phone especially for such consumers.”
The TCL 560 comes with glossy metal body and is available in dark grey and metallic gold colours. This 7.99 mm thin smartphone has a 5.5 inch screen that has high definition resolution. It has 2 GB of RAM and 16 GB of internal storage. The phone has the Snapdragon 210 quad core processor and Android Marshmallow operating system.
The dual SIM TCL 560 has a 2500 mAh battery, 8 megapixel rear camera, 5 megapixel front camera, Bluetooth 4.1, GPS, AGPS, FM radio, 4G connectivity and VoLTE support. As per the company, the phone offers standby of 525 hours on 2G, 500 hours on 3G and 480 hours of 4G.There is a flash light in its front panel as well.
TCL now joins the big club of Chinese smartphone makers in India that includes Xiaomi, Oppo, Gionee, Vivo, and LeEco. With Chinese smartphone market saturating, they are now looking for other markets and found India to be their best bet. But surviving in India will not be that easy for any of them. Already the competition has reached unimaginable heights. TCLâ€™s first smartphone for India, the TCL 560 has the latest Android OS and looks decent in other areas as well. But the company needs much better products and has to expand its services if it is planning to become a serious player in India in future.