Hyundai recently completed 20 years of operation in India. From a little known Korean firm when it came in first, the company has come a long way today, as an integral part of the market, a strong no. 2 to Maruti Suzuki, and with its own legions of fans who swear by its quality and more.
The firm has also adapted well to the opportunities here, becoming one of the largest auto exporters out of India. But at its core, the company insists that it's customers are truly the kings guiding every move it makes in the market.
“I believe that customers are investing in Hyundai for its quality, innovative technologies, brand’s achievements and brand satisfaction. That’s why all the credit for our success goes to our customers. If the customers are putting their trust in us, we don't need anything else. For us, our customer is God,” says Puneet Anand, Senior General Manager, Hyundai India during an exclusive interaction with The Mobile Indian.
The brand, which started its operation in the country in 1996 with the launch of its first and iconic car, Santro, that changed the course of Indian automobile sector. “The car completely changed the perception of the car in the mind of Indian users. Santro acted as a foundation for the company,” he said
The second major challenge for Hyundai was the after sales services. On this, he said that when the brand launched Santro, there were only 70 dealerships. “Today, we have more than 500 strong network of dealers and more than 1300 service centres through which Hyundai products are available in every nook and cranny of the country,” Anand added.