When new tech hits the market,”we often present you with spec-for-spec comparison battles to give you an idea how each product stacks up to their closest rival. But depending on how you approach, say, the smartphone market, listing off processor, screen and megapixel size doesnt typically indicate overall user experience. Ultimately, a simple side-by-side tablet can make deciding which handset to get a very difficult decision. So weve produced a video of â€” what else â€” a head-to-head battle between Apples iPhone 5 and Samsungs Galaxy S III. With Apples thinner, lighter and faster handset already smashing company records, and Samsungs Next Big Thing dominating the Android market, its only fitting we pit these two against each other. To give you a quick overview, well base our opinion in the video on six key categories”: Design and Build Quality,”Storage and Expandability, Internals and Performance, OS / Software, Display, and Battery Life.