Drizzlin Media, a social media consultancy, has released the results of its survey on the most admired telecom brands based on social media conversations.
According to the survey, Vodafone is the most admired telecom brand online with a score of 117.57 points. This brand was admired most for its ads and promotional messaging. In terms of products and services, BSNL Mobile is most admired.
However, in terms of customer service, MTNL scored the highest while Vodafone was at the bottom of the stack.
The survey also showed that despite the popularity of Facebook, only two telecom brands Tata Indicom and Vodafone are active on it.
The survey monitored 10 telecom brands on six online platforms: blogs, Twitter, social networks (Facebook and Orkut), forums, YouTube and Mouthshut. About 7000 conversations were taken as a sample, of which relevant ones numbered 1631. Of the conversations where gender could be identified, 83 per cent were by men and six per cent were by women.
Another revelation of the survey was that telecom companies in India are limited in their engagement of customers online.
“We chose to analyse the buzz around telecom companies in India as the first of our surveys since telecom is a consumer intensive industry. Since the industry is so competitive, it becomes essential for telecom companies in India to understand what their consumers say about them online as it directly impacts subscriber numbers, reputation and revenues,” says Deepak Goel, chief executive officer, Drizzlin, in a statement.