Press Play, a Denmark-based firm, has launched the popular Max and the Magic Marker game for Windows Phone 7 platform.

It is a physics based 2D puzzle game in which the player controls the boy Max and his Magic Marker.

The marker enables the player to draw directly inside the game world, where everything drawn becomes physical objects. This feature is used to complete levels and overcome challenges but it also provides the player with a unique tool that in itself is fun to play around with.

The game revolves around stopping a monster, drawn my Max himself, from messing around with his drawings.

The features of this game include 15 inventive and puzzling levels, unique drawing control in a truly dynamic physics environment, three beautiful worlds inspired by children’s drawings, death traps, monsters, and challenging puzzles, unlockable challenges, secrets and rewards.

The game can be downloaded on any Windows Phone 7 device from Marketplace.

Mobile social networking platform mig33 has introduced its new Game Developer Program.
This new platform will enable social game developers to access its 40 million registered users and fast-growing virtual economy. Developers will be able to create games based on the platform, which can then be sold to mig33 users.
The new program will help mig33 expand its social game offerings. It has already witnessed over one million game plays in the third quarter of 2010.
Social game developers worldwide will have access to the 40 million registered mig33 users who access the mobile social entertainment service via its J2ME downloadable client, WAP site and the web.
The new program offers developers full API integration support, significant promotion opportunities, virtual goods options, and a share of revenue.
mig33 has also announced the initial partners of its new program, which include Blue Leaf Games, an independent South Africa-based gamehouse developing multi-player games for mobile platforms, and the developer of Moonbase, a massive multi-player online strategy game in which players seek to rule the moon.
Another developer is TheMobileGamer (TMG), a publisher of mobile social games for the fast-growing South-East Asian market. The mig33 platform has been created by a Beijing-based developer of more than 300 socially connected Flash Lite games.
In 2010, mig33 members have purchased on average more than four million virtual gifts per month, and have exchanged nearly one billion mig33 messages every day.
“This new program opens the floodgates for social game developers who can build smart, engaging games, and who want access to a very large and loyal mobile-first community,” said Steven Goh, chief executive officer and co-founder, mig33. “For developers, it’s a virtually turn-key opportunity to get a big audience very quickly and generate significant revenue in fast-growing markets.
“This is more evidence as to why mig33 is exploding across multiple mobile-first markets, as opposed to being – like China’s Tencent QQ, Japan’s DeNA and others – landlocked within specific regions.”
mig33 will offer support for integrating a billing application programming interface so that developers will be able to integrate into mig33’s billing system to enable in-game monetisation of micro-transactions such as virtual goods and the purchase of game currency using mig33 credits.
It will also offer authentication API support which allows players to register and/or login using their mig33 credentials.
This new platform will also help developers to create built-in product and promotion opportunities, including access to thousands of fan sites, potential promotions through carrier relationships, a dedicated game page, and viral loops that publish scores, events, and other game achievements into the mig33 Activity Feed.
mig33 has also announced that it will share revenue with game developers. However, specific figures were not disclosed.

The National Stock Exchange (NSE) has seen over 20,000 downloads of its mobile trading application. The Exchange had started providing market data through the App in September, and will launch a trading facility on Friday, November 5.
Speaking to Telecom Yatra, an official from NSE said, “There is a lot of excitement among brokers regarding this application. As of now, we are only offering market data through this app but this week, we will be introducing trading service as well. Still, downloads have crossed the 20,000 mark.”
NSE Mobile app at present provides information related to latest prices of stocks, latest index values, top gainers/losers, corporate announcements, interest rate futures and currency future.
On the future prospects of the mobile app the official said, “We are still waiting for the big push and as we launch trading, we expect a lot more people to download. In the next couple of months, we hope downloads will reach a few lakhs.”
The official further added, “We have just completed our system audit and have done the checks that Securities and Exchange Board of India (SEBI) required us to do for mobile trading. We will receive the approval from SEBI by tomorrow and then we will launch the trading platform. Lot of members have shown interest in trading and they are waiting to download it.”
NSE saw total turnover of close to Rs 850,000 crore in the cash segment and of more than Rs 58,00,000 crore in the futures and options segment during April-June this year.

The mobile guide application Mobiesta is going to be available on various application stores soon. The company, which launched operations early this year, has already registered over 10,000 users who are actively using the application.
Udit Joshi, marketing manager, Mobiesta, said, “We have a good following in Delhi NCR region and the user base would increase in leaps and bounds as we move to other cities. To reach out to the same, we are making ourselves available on various App stores.”
The company initially started with Delhi NCR region on a single mobile platform, Java /J2ME. It has now moved to other cities such as Bangalore, Mumbai and Hyderabad, and works on the major mobile platforms – Blackberry, Android, iPhone and Symbian.
Speaking about future plans, Joshi said, “We are planning to go pan-India, catering to all major cities like Pune, Chennai and Indore. We are also working on offering our services internationally and catering to all tourist-centric cities of the world.”
Mobiesta also plans to bring in high-end features. Soon, it will offer a payment gateway through which transactions could take place directly. It will also add features such as GPS, user reviews and ratings.
Joshi said, “We would be bringing in GPS in later stages. Mobiesta shall create exclusive apps that would provide information on special events like World Cups, IPL and more. We would also be coming out with Mobiesta applications devoted to specific fields like sports, business and news.”
The company’s business model revolves around mobile marketing. It features banner ads and event listings. He added, “As a vision we aim to create and bring the acceptability of the mobile phone as the new media for advertising and marketing, which is very low in India.”

Telecom services provider Idea Cellular today said it has partnered with Indian Railways to promote its language helpline service.
As part of the campaign, the Idea Language Helpline will be promoted across Indian Railways network for a week with the Idea Language Helpline jingle playing on 139, Idea Cellular said in a statement.
Through this initiative, Idea Cellular wants to connect with crores of travellers during the festive season and introduce the ‘Language Helpline’ in order to assist them in their communication with the people in new city and areas, it added.
“Indian Railways is one of the world’s widest and leading railways network. This gives us a platform to connect with maximum number of passengers across the country, and offer a utility service to crores of passengers,” Idea Cellular Senior vice president of marketing, Anupama Ahluwalia said.
Idea had launched the ‘Language Helpline’ to offer communication support to callers in 16 languages.

Nimbuzz, a Dutch company offering a mobile social networking application, has 2.5 million users in India and globally about six million users log in on the App every day.
Speaking to Telecom Yatra, Jamshed V Rajan, country head, India, Nimbuzz, said, “Globally, we have crossed 30 million members, and in India, we have about 2.5 million users. Maximum downloads in India come from GetJar and Nokia Ovi store.”
The application comes embedded with mobile phones of 19 handset companies in India and Nimbuzz plans to associate itself with the remaining companies as well.
Rajan also said that Nimbuzz will come up with a push notification service for Symbian and Java platforms by the end of this year.
He said, “We will introduce Nimbuzz Ping by year end. The application will enable offline users to get updated if some of their contacts want to chat with them. It will offer push notification to Symbian and Java users.” Currently, the push notification service is available only to Apple, Android and bada customers.
Speaking on monetisation opportunities, Rajan said, “We will introduce contextual, targeted advertising with our application on Symbian phones. However, this will never become our core focus.”