Dharma Productions and UTV Motion Pictures have announced the launch of the official mobile game for the movie ‘I Hate Luv Storys’. The game with visual elements and character animations lets you take on the role of Jay and Simran (Imran Khan and Sonam Kapoor) for an exciting gaming experience.

The game allows you to pave your way through four engaging levels, all based on the events inspired from the movie.

In level one – Theatre Blues – Jay has been forced to watch a film with Simran and Raj and he has a task to irritate Simran without getting caught. Once he succeeds, he moves on to the second level – Love Cocktail – where he has to secretly refill in Raj’s glass and get him completely drunk at Simran’s cocktail party.

Moving on to the third level – Dance of Envy – Jay has to groove and perform some jazzy dance moves with Giselle and ensure that Simran gets jealous. And in the fourth level – Race for Love – Jay realises his true love for Simran and has to rush to a theatre and stop Simran before it is too late!

The mobile game is available for a price of Rs 30 to 50 depending on the service providers.

Perfetti Van Melle India, a leading confectionery company, has launched a car racing game for mobile phones to promote its Happydent White brand of whitening chewing gum.

There are three levels in the game – City, Circuit and Scenic drive. The first level, City, is a fairly simple and is more of a practice session. Once the player clears it, the real challenge starts at the 2nd level, Circuit, where the player has to maneuver the car through twists and turns to reach the finish line. The scenic drive level tests your skills as well as tests your patience too.

The player has to win the race without banging his car into other cars on the race track but if he rams his car into another one, the car headlights gets broken and one will have to use ‘Happydent White’ instead of the headlights to light up the road and complete the race. If the player is not able to complete the game in the given three chances, he will lose the game and will have to play again to reach to the next level.

Sameer Suneja, managing director, Perfetti Van Melle India, said, “Mobile Gaming is very popular in the age Band of 15-30 years which is also Happydent’s core target group. The brand values and the brand message are captured skillfully in this three-level car racing game. This is our first initiative in mobile gaming and we hope that youngsters would like Happydent Car Racing Game.”

Click here to download this game.

CanvasM, a Noida-based mobile value added services (VAS) company which is a joint venture between Tech Mahindra and Motorola, said it is going to launch an application store in the next quarter (July to September).
Speaking to Telecom Yatra, Jagdish Mitra, chief executive officer, CanvasM, said, “The application store will be a white label service and will work across operators and handsets. For the App store, we will be functioning like a mall. A person who wants to market his product can use the mall. We will not be involved in the marketing and branding of the apps store. We will provide the platform but we are not going to take the responsibility to sell the product to the end customer.” A white label service is one that is produced by one company and marketed by others under their branding.
At present, CanvasM is focusing on two segments. It offers enterprise solutions such as managed services and system integration, as well as customer related services such as mobile commerce and mobile advertisement. It is eyeing a growth of 50 to 60 per cent by the end of this year.
Speaking about the app store, Mitra said, “We have been looking at the app store business from the last one and a half years. We are the pioneers in this and we are thinking of launching a bundle of about 30,000 applications. We have some aggregators who will provide apps to us. We are also looking at this platform as a place where anyone can come and build an application. We have the reach to take these apps into the market, through Tech Mahindra, Mahindra or our own channel.”
The company has also tied up with some colleges and universities to generate ideas for applications.
CanvasM currently provides VAS solutions to enterprises in India and Asia Pacific, the United States of America, Europe, Singapore and the Middle East. According to Mitra, the company generates around 50 per cent of its revenue from India, Asia Pacific and the Middle East; while the rest comes from USA and Europe.

Loop Mobile has announced a tie up with SMS GupShup for a Reply All SMS service. This social networking tool will allow Loop Mobile subscribers to simultaneously communicate with multiple people through SMS.
Loop Mobile users can create a group of seven people including themselves. The group is then assigned a shortcode by SMS GupShup. Members of the group can send messages to this shortcode to communicate with each other. The messages reach all members of the group at the same time and if anyone replies, the reply too reaches all members of the group. Loop Mobile subscribers can also invite friends who use other operators’ services to the group.
The service is applicable to both national and local SMSs. While Loop users are billed at 50 paise per SMS, people not on Loop but who are part of a group, will be charged as per their existing tariff plans, explained a Loop Mobile spokesperson.
As a promotional offer the service will be offered free of cost to Loop Mobile users till June 30.
The service works on every handset and across operators without the need for software download or data connectivity.
SMS GupShup was launched in April 2007 and claims to have over 30 million users interacting in over 3 million SMS communities. The service is provided free of cost to its users and its revenue model is advertising based.

Vuclip, a mobile video search portal, is planning to launch its Live TV service in India within the next three months. Nickhil Jakatdar, co founder and chief executive officer, Vuclip, said, “We already offer Live TV services in US but it is an event based model. In India, however, it will be a full fledged service.” Talking about content partners, he stated that Vuclip will start serving content of its existing partners such as Times Group and Network 18.
The company also plans to launch an SMS alert service wherein a subscriber can opt to receive SMSs with links to the video they are looking for. This is meant to save users the bother of logging on to the site and searching for the video. The service, clarifies Jakatdar, will not be available during the ongoing Asia Cup 2010 cricket series and will be launched in July.
Vuclip has recently partnered with vRock to power the latter’s mobile video search for Asia Cup 2010. The company claims that it will be able to publish videos of the latest happenings in Asia Cup 2010 within 15 minutes of the actual event taking place, and is hopeful of bringing the duration down to five minutes.
The video search portal has placed its link on the Airtel, Vodafone, Tata Indicom, Tata Docomo, Reliance Communications, Aircel and Idea Cellular websites. It plans to sign on Loop Mobile soon.
Vuclip is a non downloadable client and can been accessed only via a WAP site. It currently has two million active users world wide. The company is headquartered in Milpitas, California, with offices in Los Angeles, Beijing, New Delhi, Mumbai and Pune.