The biggest festival of Cricket fans is about to begin from May 30. Yes, we are talking about the ICC Men's Cricket World Cup 2019. The most watched sporting event will be played in England and Wales from May 30 to July 14. Now, with an estimated global viewing audience of 1.5 billion, sponsors from the technology and automobile fields are eyeing this to improve their brand recall value and make their presence felt during the World Cup 2019. So, without wasting much time, here is the companies that are key sponsors of the ICC World Cup 2019.
Starting with Nissan, the Japanese automobile company is the global sponsor of the ICC World Cup 2019. The company has bagged the title sponsorship for the next ICC World Cup as well, which is scheduled to take place in 2023. This is not. The company has also revealed that the Nissan KICKS is the ‘Official Car of ICC Cricket World Cup 2019’. The latest SUV comes with a starting price of Rs 9,55 lakh. The Kicks is available in four trim levels including XL, XV, XV Premium and XV Premium Option. It is available in seven paint options like Pearl White, Blade Silver, Bronze Grey, Amber Orange, Deep Blue Pearl, Night Shade, and Fire Red.
Second in the list is the popular cab hailing service, Uber. The company has revealed that it will be the official sponsor of the ICC Men’s Cricket World Cup 2019 and it is the first mobility and food delivery app to strike a sponsorship deal with the ICC for Cricket World Cup. With this, Uber has also introduced a new campaign ‘This World Cup, Every Fan Wins’ aims to create a culture of togetherness. Previously, Uber sponsored ICC Women’s T20 World Cup in the West Indies and it even rolled out a campaign to support women’s participation in sports.
Oppo is the global partner of ICC. The company has struck a deal with ICC for a four-year contract that began from 2016 and end until 2020. The Chinese company is also the main sponsor of the ICC World Cup 2019 and it has also introduced a new campaign for the World Cup 2019. This is not it, the Chinese company was a part of different Cricket events. In 2017, OPPO became the main partner of the India national cricket team, and later established partnerships with the Pakistan Super League (PSL) and the Melbourne Star, Australia. The brand also becomes the official smartphone partner of Wimbledon tennis championships.
One of the most known hotel booking websites, Booking.com, has secured a five-year agreement with ICC. This means that the travel e-commerce company is one of the main sponsors of the ICC World 2019. The company has become the official Accommodation and Attractions Booking Partner for all ICC events. This is not it, the company has secured the sponsorship for other main ICC events including the ICC Women’s and Men’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup in New Zealand in 2021, the ICC Men’s T20 World Cup in India in 2021, the ICC Women’s T20 World Cup in 2022 and the ICC Men’s Cricket World Cup in India in 2023.
Bytedance, the makers of popular apps like TikTok and Helo, has partnered with ICC to provide new campaigns and content during the world cup. The company’s app TikTok will hold in-app challenges for cricket fans, while the Helo app will give the chance to access the latest Cricket World Cup news in 14 Indian languages. This is quite interesting as the app recently was banned by the Madras High Court. The partnership might help the company to improve its image in India and at a global level.
GoDaddy, the company helps in getting you internet names and registrations, with the ICC as an official sponsor of the ICC Men’s Cricket World Cup 2019. This is the first partnership from the brand with ICC for the upcoming sporting event, which is hosted by England and Wales between May 30 and July 14. With this, the company will have an on-ground presence with the perimeter of the ground, side-screen and backdrops at the stadium.
The fantasy sports gaming platform Dream11 is the newest addition of the sponsors of the ICC World 2019. The platform basically allows its users to create their own fantasy team that consists of real-life players for an upcoming match. The team should contain players from both sides. The team gain or lose points based on the individual performance of players during the real match. The platform allows users to play for free or bet money. The company charges a 15% commission on the figure earned by a user.
The Pakistan-based discounts and engagement app, Golootlo has become the official regional sponsor for the World Cup 2019. The app basically allows users to avail discount with Golootlo debit and prepaid cards. The company has revealed that Golootlo members will be offered trophy viewings and selfies with the trophy as well as concerts and fan parks. Golootlo app users will be able to Scan & Win at any 7,500 Golootlo merchants across Pakistan and get a chance to watch Pakistan play in the World Cup in England and Wales.