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Kerala launches ad campaign on iPhones, iPads

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Kerala Tourism has kicked off an iPhone and iPad advertising campaign to promote the state as one of the top tourist destinations in the world.
The campaign, which started in London, will coincide with the world premiere of Kerala Tourism’s new video. It will be focused on the UK, France, Germany and the US markets in the first phase.
As per a company statement, the campaign is expected to generate upwards of 2.5 million video views during the one week period.
Conceived by MobME Wireless, the mobile governance partner for the Government of Kerala, the new video will be promoted through digital media advertising campaign.
The Tourism Board is using AdMob’s interactive video ads on iPhone and click-to-play ads on iPad to drive viewership for the new video. It has also built a social connect in the campaign through clickable action buttons that are linked directly to Kerala Tourism’s Facebook, Twitter and Youtube pages.
Mahesh Narayanan, country manager, BD Google India, said, “Mobile is the perfect platform for targeting an international audience and Kerala Tourism is the first Tourism Board globally to leverage this unique opportunity.”
Sivasankar, director, Kerala Tourism, said, “iPhones and iPads have created a global mass following and the users are high end consumers. Kerala Tourism has realised the potential to reach out directly to its consumers in a big way and with a personal touch. This was the single reason why we decided to go in for a high voltage digital media campaign focusing exclusively on these new age devices.”
In 2009, the Kerala Tourism had launched a mobile campaign to promote the state through a mobile campaign on AdMob. The campaign counted more than 12.5 million ad impressions, according to the statement.

Cosmoscell ile sanal santral

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Türkiye üzerinde geçtiğimiz yıllarda ortaya çıkan özel numara tahsisi gün geçtikçe ilerlemeye devam ediyor. 444’lü telefon numaraları ile başlayan bu serüven telefonlarla ceplerimize kadar girmeyi başardı. Cosmoscell isimli yeni bir girişim ise müşterilerine normalde olduğundan çok daha uygun fiyatlar ve üst düzey performans güvencesi ile hizmet veriyor.

Peki özel numara önemli mi?

0216,0212,0850i,0232 Alan kodugibi başlangıca sahip olan telefon numaraları ile müşterilerinize veya çevrenize karşı prestij kazanabilirsiniz. Ayrıca bu numaralara kuracağınız santraller ile hizmet kalitenizi de arttırmanız mümkün.

Sanal santral nedir?

Sanal Santral, kişisel veya iş amaçlı olarak iletişim ihtiyacınızı çözmeye yönelik bir hizmetler bütünüdür. Sanal Santral size, normal bir santralin yapabildiklerine ek olarak yeni ve teknolojik özelliklere sahip bir sistem sunar. Sanal Santral, sayesinde tüm bu gelişmiş özelliklere sahip olmanın yanı sıra, tasarruflarda sağlarsınız. Sayısallaşan telefon hatlarınızın sabit ücreti ortadan kalktığı gibi, hesaplı görüşme ücretleriyle de, görüşme bedellerini de aşağılara çekersiniz.

Santral Hizmetleri, Sms Hizmetleri ve 0850 telefon numaraları hakkında daha fazla detaylı bilgi içinCosmoscell‘in sitesini ziyaret edebilirsiniz.

Yeni Nesil Telefon Hizmeti İle Tanışın

Telefon; gerek bireysel ve gerekse kurumsal iletişimin vazgeçilmez bir parçası haline gelmiş durumda. Günümüzde yoğun olarak kullanılan telefon iletişi özellikle şirket ve kurumların iş ve pazarlama süreçlerinde önemli bir noktada yer alıyor. Ancak klasik telefon hizmeti olarak adlandırılan mevcut telefon sistemleri hem ekonomik açıdan pahalı seviyelerde yer alıyor hem de verimlilik açısından çağın gereksinimlerini karşılayamıyor.

Yeni Nesil Telefon Hizmeti: Sanal Telefon Sistemleri

Teknolojinin imkânlarından faydalanılarak geliştirilen yeni nesil telefon sistemlerinde en çok dikkat çeken özelliksanal santralözelliği. Fiziksel olarak santral kurulumuna ihtiyaç duymadan santral işlemlerinizi yürütebileceğiniz sanal santral hizmetlerimiz hem ekonomik maliyeti ile hem de etkin iletişim açısından verimli seçeneklere sahip. Telefon trafiğinize göre sunduğumuz sanal santral sistemlerine ilişkin çözümlerimizden muhasebe ve hukuk ofislerinden çağrı merkezlerine kadar pek çok şirket ve kurum faydalanıyor.

Kurumsal iletişim ve kurumsal telefon sistemleri denildiği zaman akla ilk olarak850li numarasistemleri geliyor. Günümüzde bankalardan alışveriş sitelerine, pazarlama şirketlerinden sigorta şirketlerine kadar tüm kurum ve şirketler 850 ile başlayan kurumsal numaraları tercih ediyor. Kurduğumuz sanal iletişim hatları sayesinde sunduğunuz hizmetin türü ve hitap ettiğiniz hedef kitlenin yapısı ne olursa olsun kurumsal bir iletişim kimliğine sahip oluyorsunuz.

Kısa Mesajlı Tanıtım Sistemleri

Firmamızın sunduğu diğer bir hizmet türü isetoplu smsgönderim hizmeti. Gsm operatörleri, bankalar, alışveriş siteleri, devlet kurumları, polis, jandarma gibi geniş kitleler ile muhatap olan kurum ve şirketler; tanıtım, bilgilendirme ve duyurularını toplu sms sistemleri aracılığı ile gerçekleştiriyorlar. Kullanımı kolay bir yazılım ile aynı anda dilediğiniz kadar kişiye sms göndermenize imkân tanıyan toplu kısa mesaj sistemleri; normal sms maliyeti ile kıyaslandığında üçte iki oranında tasarruf sağlıyor.

Cosmoscell olarak sadece yukarıda sayılan hizmetlerimiz ile değil aynı zamanda uluslararası görüşme tarifelerimizle de sizlere ekonomik çözümler sunuyoruz. Dünyanın pek çok ülkesi ile ekonomik fiyat tarifesi üzerinden görüşme imkânı sunduğumuz uluslararası tarifelerimiz uluslararası faaliyet gösteren şirket ve kurumların ilk tercihi konumunda yer alıyor.

Siz de ekonomik ve kaliteli iletişim ile tanışmak istiyorsanız Cosmoscell dünyasına adım atmalısınız.

3G will not take focus away from 2G VAS: OnMobile

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OnMobile, one of the largest mobile value added services companies, says that even after the rollout of services in India, it will continue to focus on 2G and 2.5G.
Speaking to Telecom Yatra, Kiran Anandampillai, vice president, products, OnMobile, says, “We will be providing both 2G and services along with 3G services. This is because we feel that even after 3G is rolled out, about 85 per cent of customers will be on 2G and only 15 per cent will use 3G. 2G will continue to remain a large market.”
Anandampillai says that most operators will be rolling out 3G services by January 2011 and even after one or two years, there will be only 15-20 per cent of penetration of these services.
“But it will still make a lot of difference to revenues of operators as well as VAS providers. There is a huge opportunity for VAS players in the industry, and as 3G gets rolled out, the adoption of VAS in India will increase,” he adds.
Currently, only BSNL and MTNL offer 3G services in India, and private operators who recently won 3G spectrum are gearing up for the launch. In the auctions, Airtel, Vodafone, Reliance Communications, Aircel, Idea Cellular, Tata Teleservices and S Tel, had bagged 3G spectrum.
Both the state owned telcos had launched these services in early 2009, and within a year of launch, BSNL is serving 14 lakh 3G subscribers, and aims to have more than 40 lakh by the end of the fiscal.
Anandampillai says, “The time of launch of 3G services by private operators will not be very different. Each operator wants to have some unique offerings around 3G, through which they can build their brand and market. We are in discussions with operators to offer innovative products that suit their demands and we will do our best on this front.”
3G will enable high quality multimedia services such as video calling, high speed internet browsing and live TV on 3G enabled mobile phones.

The telcom ring master

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The Indian Telecom sector has been riding high on success. The country, second only to China, is inching closer to achieving the billion subscriber feat. The total telephone subscriber base crossed the 688 million mark at the end of July, taking teledensity to 58.17 per cent.
India has emerged the fastest growing telecom market in the world. In fact, its increasing contribution to the Indian economy cannot be ignored. During Indian Telecom 2009 event, Minister of Communications and IT, A Raja recognised telecom as a major driver of the growth of India’s economy and stated that the sector contributed 5.6 per cent to GDP.
In fact, even in the year 2009, which is considered the worst year for telecom growth globally, owing to the recession, Indian telecom sailed through smoothly.
A major contributor in bringing the telecom sector to its present glory has been the Telecom Regulatory Authority of India (TRAI), which was set up in 1997 through TRAI Act 1997 with an aim to “ensure that the interests of consumers are protected, and at the same time to nurture conditions for growth of telecommunications, broadcasting and cable services in a manner and at a pace which will enable India to play a leading role in the emerging global information society.”

How has TRAI fared?Before the establishment of TRAI, the government — DoT — had a monopoly over the telecom sector. DoT not just acted as a regulator, but also as the licensor.
Initial years of TRAI were marred with roadblocks despite which it took a number of initiatives. Since its inception, TRAI has been instrumental in introducing regulations like Unified Access Licensing Regime, Calling Party Pays, abolishing Access Deficit Charge etc.
During its tenure as the regulator of one of the most booming sectors of the economy, most of the industry believes that TRAI has fared well.
Nipendra Mishra, former chairperson, TRAI, says, “TRAI is one of the best regulators in the country and has also received international acclaim.”
RN Prabhakar, former member of TRAI believes, “Within the constraints of TRAI act, the regulator has been very effective. TRAI introduced transparancy in policy matters and issued regulations which helped in bringing down tariffs. Also, TRAI forced operators to introduce two digit VAS activation policy (for eg, using *9 as apposed to * for ringtone activation,) which has significantly reduced the number of VAS related complaints by customers.”
Prabhakar adds, “Interconnection policy introduced by TRAI has also been beneficial for the consumers.”
SC Khanna, secretary general, Association of Unified Telecom Service Providers of India agrees, “TRAI brought in competition in the market. Our entire business model is based on competition. It helped entry of player like Docomo in India, which initiated the tariff war in India.”
Experts believe that over a period of time TRAI has brought more stability and lesser uncertainties in the telecom sector. The regulator might experience some hiccups such as 2G spectrum pricing where its recommendations have been debatable, but overall it is moving in the right direction.Rajan S Mathews, director general, Cellular Operator’s Association of India, says, “I think overall, TRAI has had a good record. The chairpersons have been great and they have initiated some important rulings like unified license, interconnection, revenue share, calling party pay etc. All this has helped to make cellular services affordable.”
He adds, “However, recently there are some issues that have raised concern for the regulator like the 2G spectrum pricing issue. Industry is of the view that their interest in not being taken into consideration. Then, we are waiting for TRAI to make regulations on unsolicited calls.”
While most of the industry in is tune about TRAI’s satisfactory performance, some differ in their point of view.
Anil Prakash, secretary general, ITU-APT Foundation of India, however, is of the view that there are different phases in which TRAI’s performance can be measured.
He says, “Initially TRAI was not effective, later they became effective and now they are totally non effective. They have failed in both their mandates: fixing of tariff and improving quality of service. Because of the tariff war that started, there are so many tariffs in the market, which confuses and frustrates customers.”
He added, ” Under the regime of TRAI, there are 25 prepaid plans offered by a single operator in each circle, and since there are around 10 operators in each circle. It comes to around 250 plans in each circle.”
He adds, “Issues related to quality of service have also been resolved. We still have problems of network congestion and call drops.”

Does TRAI need more powerIndian telecom is maturing in terms of reach, service as well as technology, and with and BWA spectrum allocations over, promises to usher in the next era of evolution.
On the other hand, the road ahead is full of challenges. These include MNP, 2G spectrum pricing, improper subscriber verification, unsolicited calls etc.
The question arises whether TRAI will be able to continue with its current set of powers. Will these be enough to empower TRAI to regulate the expanding telecom market in future?
TRAI has already said that it should be given more powers and has sent a request to DoT regarding the same, to which it is awaiting a reply.
Khanna agrees that the regulator should be given more powers. Citing the example of unsolicited marketing calls, Khanna said, “If we take the example of Do Not Call registry, TRAI doesn’t have the power to prosecute. It cannot punish the violators. To deal with the problem it is necessary that TRAI get power to punish and fine the violators as well.”
Prabhakar agrees, “TRAI should have the power to take disciplinary action against defaulters at least in the areas of quality of service, tariff and interconnection. If we have this power we can at least penalise the operators and then they will be forced to improve their quality.”
However, Jaideep Ghosh, executive director, KPMG, differs. He argues, “Even in other countries regulators role is restricted to regulating and making policies. They don’t have any power to take action against defaulters. It is the work of the ministry, mainly DoT which is authorised to take action against the defaulters.”
He believes that TRAI’s role is and should be restricted to enhancing teledensity and overall performance of the telecom sector.
Agrees Matthews, “The regulator doesn’t need additional powers; The regulatory arm’s right to judge and punish should not be put all together. Earlier DoT was everything wrapped into one and that is why TRAI was formed.”
He adds, “As far as levying of penalties is concerned, there has to be an appropriate forum for that like now we have TDSAT. There are always two sides of any story and both need to be heard before making a judgment. Hence, there should be a separate body for that.”
TDSAT (Telecom Disputes Settlement and Appellate Tribunal) was constituted under TRAI (Amendment) Act 2000, to deal with the issues of consumer grievance and to adjudicate any disputes between a licensor and a licensee, between two or more service providers or between a service provider and a group of consumers.
General opinion in the telecom industry is that both TRAI and TDSAT have been remarkably transparent and open. The websites of TRAI contains discussion papers, recommendations, notifications and orders passed by TRAI. Similarly, the website of TDSAT contains all the judgments passed by TDSAT.
TRAI in its endeavor to improve the telecom scenario in India has tried to create a supportive regulatory environment.
The growth of telecom services in terms of increase in the number of service providers, subscriber base and vast network of the telecom services covering the length and breadth of country are witness to the efforts of TRAI.
These measures undertaken by the regulator have also resulted in overall benefits to the consumer in terms of choice of services and affordable tariff.

MTS partners with Reebok

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MTS, the mobile telephony services brand of Sistema Shyam TeleServices Ltd (SSTL), today announced its tie up with sportswear brand Reebok as part of its marketing initiative for the festive season.
“MTS has entered into a three months exclusive partnership with Reebok. As part of the tie up, we will be giving away free Reebok shoes for every purchase our MBlaze internet datacard, ” SSTL CMO Leonid Musatov told reporters.
He said the initiative called ‘Speed Ka Double Dose’, will be rolled out in 84 towns across the country where MBlaze network is available.
Speaking on the tie-up, Reebok said the partnership is part of its initiative to enhance its consumer reach.

Binatone unveils its Touch Tablet

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Binatone has announced the Touch Tablet based on platform in India.
The device runs Android 1.6, has an 8 inch resistive screen, Wi-Fi, 2 GB onboard storage, 128 MB RAM and is powered by an ARM 11 667 MHz processor. The tablet is priced at Rs 9,000.
Sat Murthi, executive vice president, Binatone India said, “Binatone plans to invest Rs 50 crores in the next 12 months in technology, product development and marketing. Our products are specifically Indianised with special features like Audio boost, Power saver and Binatone Zone”.
He added that the company is working on solar charger for mobile handsets and would also be bringing in “low cost handsets by end of the year.”

BSNL launches a website on VAS

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State owned telco BSNL has launched a new website to showcase its value added services.
Speaking to Telecom Yatra, NK Yadav, principal general manager, VAS, BSNL, said, “The website on VAS was launched in August end and its aim is to educate the customers, our team, customer care executives and other stakeholders, about the value added service offerings of BSNL.”
He said the website, www.vas.bsnl.co.in, is not interactive. “With this website, we are first focusing on our team and franchisee chain as it will give all details of BSNL VAS to users,” Yadav added.
BSNL earlier said that it is banking on and VAS to bail it out of losses. Last year, the company earned revenue of over Rs 2,000 crore from mobile VAS, which constitutes about 20 per cent of the total.
The telco is hoping to earn over Rs 3,000 crore revenue from VAS during this financial year. Of this, services should contribute over Rs 200 crore.

The Qube announced by Micromax

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If you are of the opinion that 3D interface can only be found in a high end phone then Micromax had just proven you wrong with the launch of it latest X550 Qube mobile phone.

Breaking the monotonous single screen interface, the X550 Qube features a 3D Cube type interface with various icons and shortcuts spread around the cube, so in order to access then the user needs to scroll the cube making the whole interface interactive and exciting. Users also get the control to customise user interface as per their needs.

The company has priced the X550 at Rs 5,500.

For this price, the X550 comes is a real value for money as it offers a 3.2 inch resistive touchscreen, a 2 camera, preloaded social networking like facebook and a 16GB expandable memory.

The X550 cube tends to an all round performer with it multimedia capabilities and the 3.5 mm connector which allows the user to connect it to multiple devices.

97% Indians would own a mobile by 2014

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The number of mobile phone connections in 2014 is expected to be more than 97 per cent of India’s population of 1.26 billion.
By the end of this year, total mobile subscriptions are projected to reach 766.0 million, 45.9 per cent higher than the 525.1 million subscribers counted at the end of 2009, according to the market research firm iSuppli Corp.
It says that with about 19 million new subscribers added each month during the first four months of 2010 alone, India’s wireless subscription rate is going at a rapid clip. Subscriber numbers will continue to increase during the next four years, topping the 1 billion mark by 2012.
Jagdish Rebello, senior director and principal analyst for wireless research, iSuppli, says, “Such high mobile teledensity means that almost everyone, except children and the abjectly poor, will have a cell phone in India, with those having multiple mobiles boosting total subscription rates and compensating for those without.”
The compound annual growth rate for mobile handset subscribers in India will reach 18.6 per cent from 2009 to 2014, the research company says. Driving this growth will be the expansion of the rural Indian market, where entry-level handsets are most popular.
“A key trend in 2009 was the shift in focus of service providers and handset manufacturers toward the countryside, which continues to offer significant and untapped market opportunity. In comparison, the urban market, which accounts for only 30 per cent of the country’s population but represents almost 70 per cent of telecom subscribers is close to saturation,” Rebello says.
iSuppli also says that with telecom operators upgrading and expanding existing networks, spending on India’s wireless infrastructure equipment market in 2010 will reach $10.8 billion, up 29.7 per cent from $8.3 billion last year.
By 2011, network infrastructure spend will rise to more than $11 billion, mainly due to the rollout of WiMAX and 3G. The launch of technology in the fourth quarter of 2010 is also expected to significantly boost the sales of smart phones in the country, iSuppli’s research shows.

Tata Docomo, Yahoo! and Alcatel form alliance

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Tata Docomo has announced the launch of its first co branded mobile handset OneTouch Net in collaboration with Alcatel and Yahoo!
The device offers one touch access to Tata Docomo’s Dive In portal and comes pre loaded with Yahoo!’s services.
The phone will be available in two colour combinations – white and lavender, and black and silver. It comes with 80 of in built memory, a 2.0 megapixel camera, MP3 player, FM radio and stereo 2.0 technology.
“The device is being offered at a price point of just Rs 5,499 and comes with lifetime free Yahoo! Mail and Yahoo! Messenger services”, Sunil Tandon, regional head, Tata Docomo said.
OneTouch Net will also provide access to services such as My Song, Call Me Tunes, Buddy Chat, My Talkies, Astro Portal, Funzone, Song Book etc. through customised keys on the handset.