At the Mobile Conclave 2010, industry veterans discussed the current state of mobile advertising and VAS in India, and compared it with the mobile media industry in developed world.
A panel discussion at Mobile Conclave 2010 saw senior executives from the industry discussing services existing in the market and new services to be launched in the near future.
The service is for the prepaid subscribers and enables flexible billing, optimising customer spends for both short and long duration calls.
Idea Cellular is planning to officially launch a mobile application store within a few weeks with VAS provider Spice Digital.
The emphasis at the conference held in Mumbai on Thursday was on the 3G and 4G aspect and providing faster access such as broadband availability to take VAS further.
Experts from the VAS industry explained their business models which could work in the VAS telecom landscape of India, at the conference.
The new CEO, Amit Dey, is planning to secure partnerships with more telecom operators and is also looking at building a suitable B2C market place.
The service will be launched under the BSNL brand name and SIS will be the backend technology provider.
The operator will now cover 12 districts in the state of Jammu and Kashmir. It has also launched different value added services for its subscribers there.
The telecom operator is offering one paisa per two seconds and 10 paisa per minute plan for prepaid customers and a free CUG feature (intra-group) plan for post paid users.
With the rise in telecom value added services, devotional services are also growing very fast and almost all major telecom operators offer them in some form.
Videocon's existing sales and marketing network will help establish a pan-Indian presence for its new range of cell phones.
The regulator has proposed holding a national forum on mobile applications to enable stakeholders to present project ideas, policy papers and case studies.
The 3G India Mobile Operators Executive Summit was held on Tuesday to throw light on the 3G network and how operators can maximise their revenues.
The series, Rambow Ramu, can be downloaded free of cost on Nokia's Ovi Store, Apple's iTunes Store and Android Store.