The services will be launched in the Greater Noida area of Dhankot soon. It will be extended to the other parts of the region such as Bisrakh, Dadri, Jewar and Jahangirpuri April onwards.
Idea's prepaid subscribers in the city will be charged 1 paisa for 5 seconds a call to any other Idea number in the city and anywhere else in Maharashtra and Goa.
TRAI says the mobile subscriber base has increased from 506 million in November to 525 million in December 2009.
Uninor and S Tel, who had launched their services last month, have added 1.2 million and 140,000 subscribers within a month of their launch.
The services are being launched in Coimbatore, Coonoor and Ooty town in the first phase.
According to the' Mobile Messaging Futures 2010-2014' report, among SMS, MMS, mobile e-mail and mobile IM, SMS yielded the highest revenue for operators in 2009
The service is for the prepaid subscribers and enables flexible billing, optimising customer spends for both short and long duration calls.
The emphasis at the conference held in Mumbai on Thursday was on the 3G and 4G aspect and providing faster access such as broadband availability to take VAS further.
The new CEO, Amit Dey, is planning to secure partnerships with more telecom operators and is also looking at building a suitable B2C market place.
The service will be launched under the BSNL brand name and SIS will be the backend technology provider.
The operator will now cover 12 districts in the state of Jammu and Kashmir. It has also launched different value added services for its subscribers there.
The telecom operator is offering one paisa per two seconds and 10 paisa per minute plan for prepaid customers and a free CUG feature (intra-group) plan for post paid users.
The 3G India Mobile Operators Executive Summit was held on Tuesday to throw light on the 3G network and how operators can maximise their revenues.
The state-owned telco also plans to cover 760 towns and cities in India with its 3G network within the next 3-4 months.
The operator is present in eight telecom circles and first launched in the first week of December 2009.