• 21:54 Sep 21, 2018

Advertisement

By: The Mobile Indian network, The Mobile Indian, New DelhiLast updated : May 16, 2018 4:49 pm

Indian consumers will lookout for bigger and powerful smartphones in 2018

In 2018, Smartphone brands especially domestic shall have to establish themselves in the powerful devices segments as well and not remain confined to entry-level minimalistic specifications portfolio to ride on to the trend. Though they will focus on Android Oreo Go to enhance the experience at the entry level with less of specifications, the insights indicate that there is an enormously growing appetite for bigger and powerful Smartphones in the country.

India sells around 135-140 million Smartphones a year according to CMR’s Mobilytiks across various states.  With data services becoming the new medium of communication, Smartphones have taken the centre stage amongst all other devices.  It has become the personal communication assistant of individuals.

 

Every year, there are between 1,100 to 1,400 models of different Smartphone brands consumed in India.  With Smartphone averaging shelf life of 15-18 months, it has become among fast moving products by characteristics, if not by category.  This need of consumers to have new options to choose from has compelled every Smartphone maker, even those lowest on innovations, to excite the market with new launches.

Advertisement

 

One of the common things with new launches is an increase in the parameters of specifications.  Some of the Smartphone brands take a conscious call by improving the specifications to give a better experience in newer versions, while others just follow the rule of the game.  There is also a play on the component ecosystem that aligns production with the latest hence ‘forcing’ some players to bring latest in their Smartphones.

 

Let's have a look at how the Smartphones sold in 2017 were different from those sold in 2016.  This gives a sense of how users in India are embracing Smartphones with higher specifications allowing them more to do with the same device as well as increasing their experience.

 

Looking at 4 core specifications of Screen Size, RAM, Processor Clock Rate and Battery Capacity, there hasn’t been much of a change in the pecking order of specifications being sold the most.  Below are the top specification measurements for these 4 for 2017 compared with 2016.

 

Specification

Measurement

Rank 2017

Rank 2016

Screen Size

5 inch

1

1

RAM

1 GB

1

1

Processor Clock Rate

1.3 GHz

1

1

Battery Capacity

3000 mAh

1

2

Source: CMR’s India Mobile Handset Reports

 

The above table indicates that the majority of Smartphones sold in 2017 as well as 2016, had same measurement parameters for these core specifications.  Barring Battery Capacity, where 3000 mAh jumped from 2nd to 1st by contribution, for the remaining specifications, the contribution either remained same or declined.  For instance, 38% of the Smartphones sold in 2017 as well as in 2016, had 5 inches of screen.  However, for RAM and Processor Clock Rate, the contributions were down by 8% and 6% respectively in 2017 compared with 2016.

 

So, does that mean, it's not paying to introduce Smartphones with higher specifications as the sales are still mostly around same measuring parameters?  For that let's have a look at the growth rates.  It is astonishing to see the growth in newer measurements of these core specifications.  These are not at the moment ranking too high as such latest specifications are in the flagship Smartphones priced in the premium segment. 

 

In the screen size, 5.9-inch screen saw the maximum growth of 166 Lakh times or (1,665,292%) in sales in 2017 comparing the previous year. Similarly, 4 GB RAM Smartphones saw 519% growth in sales, Processor Clock Rate of 2.5-1.8 GHz Octa core registered a growth of 2,416% and 3340 mAh Battery Capacity Smartphones posted an increase of 13,813% in sales in 2017 when compared with 2016.

 

The staggering growth in newer specifications, which essentially power up the Smartphone in performance as well as compute, only suggests that the Indian digital users are looking for devices that are bigger in size and more powerful with equally matching energy supplies.

 

With 4G as the Smartphones are becoming the default content - especially video - consumption devices, the Digital users of India will continue to scout and buy the more and more powerful Smartphones.

 

In 2018, Smartphone brands especially domestic shall have to establish themselves in the powerful devices segments as well and not remain confined to entry-level minimalistic specifications portfolio to ride on to the trend.  Though they will focus on Android Oreo Go to enhance the experience at the entry level with less of specifications, the insights indicate that there is an enormously growing appetite for bigger and powerful Smartphones in the country and brands that align with the trend are going to stay relevant and alive.

 

Author: Faisal Kawoosa, Head - New Intiatives, CMR

 

 

You might like this



Tags: mobile phones smartphones mobile trend 2018

Advertisement

 

0 Comments

Login with