By: Nirupam Manik, The Mobile Indian, New Delhi
Last updated : Friday, January 13, 2017 - 17:22
WhatsApp Enterprise will bring in several features that would enable various Businesses to send messages directly to their targeted audience
WhatsApp's plans to make the service relevant for businesses and enterprises can soon become a reality. As per a twitter user named 'WABetaInfo', who has worked on to expose the company's code, one of the templates from structured WhatsApp messages happens to allow a business to translate a message to user's local language. He further reveals.
These reports are coming from the current version of the famous chat messaging app on Android, iOS and Windows Phone. Not only this, WABetaInfo also claims that the same references have been found for the WhatsApp Web and desktop version of the app.
Whatever the case maybe, WhatsApp is surely working on something which will be specifically for business enterprises. The most anticipated feature is said to be the ability of a business enterprise to send messages to its targeted audience. The characteristic of the notifications, i.e. whether it will be an in-flight notification or a push notifications is still a mystery. However, we assume, users will still have the option to disable the notifications. Interestingly, the latest updated Terms of Services in the app also hints the possible testing of the above-mentioned feature in near future.
"We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing." - states the new terms.
The famous chat messenger recently introduced a new built-in GIF library for Android beta users. Whereas, starting January 1st, 2017, WhatsApp has also dropped support for the older versions of Android, iOS and Windows Phone smartphones.