HomeNewsMicromax painting on a new canvas-TMI survey

Micromax painting on a new canvas-TMI survey

The average price of a handset from Indian players last month was around Rs 8,600 as compared Rs 17,000 of MNC players.

Micromax’s Canvas II A110 was the most sought after smartphone in India this January, a survey conducted by The Mobile Indian has found.

A couple of months back, Micromax launched a new series called Canvas. The two handsets released under this series – Canvas A100 and Canvas A110 – have been a huge hit in India, so much so that the latter is now selling for more than its introductory price. It can even be said that the Micromax now has a new Canvas to create a new picture.
TMI survey
According to data collected by a study of online preferences of over one million people who visited the website (www.themobileindian.com) in January this year, the most searched-for smartphone in India was Micromax A110 Canvas 2. Interestingly, iPhone 5, which costs Rs 43,500, was the second most hunted handset.

Almost all the Indian handset players like Micromax, Karbonn, Spice Mobile and Videocon recently launched smartphones with 4 inch or larger screens, which is the current fad among users. This move seems to have tilted the favour towards Indian players because they are offering users large screen smartphones with a reasonable price tag.

Commenting on the survey, a spokesperson of The Mobile Indian said, “Of late, quality and service delivery of Indian mobile phone makers have improved a great deal, and this is resulting in brisk business for them, helping them gain popularity among users.”

In this month’s Handset Hotlist report Indian brands were giving tough competition to MNC players as 12 of the most searched phones were from Micromax, Karbonn, Spice, Videocon and Idea Cellular, as compared to 13 from Samsung, Sony Mobiles, Nokia and Apple.

The spokesperson further added, “The average price of handsets from Indian players in this month’s report is around Rs 8,600; as compared Rs 17,000 of MNC players.” In this month’s Hotlist, six were from Samsung; five were from Micromax; four from Karbonn, three each from Nokia and Sony Mobiles; and one each from Apple, Spice Mobiles, Videocon and Idea Cellular.

Top 25 Handset Hotlist for Jan-2013
Rank JanBrandModelPrice (inRs.)OSScreen SizeCameraDual SIM
1MicromaxMicromax A110 Canvas 211500Android58Yes
2AppleApple iPhone 543500iOS48
3KarbonnKarbonn A218850Android4.55Yes
4NokiaNokia Lumia 5109700Windows45
5SamsungSamsung Galaxy S Duos12500Android45Yes
6KarbonnKarbonn A3010900Android5.98Yes
7MicromaxMicromax A90S11800Android4.38Yes
8SamsungSamsung Galaxy Y Duos Lite5800Android2.82Yes
9MicromaxMicromax A68 Smarty6400Android45Yes
10Sony MobilesSony Xperia J14900Android45
11Spice MobilesSpice Mobiles Stellar Virtuoso Mi 49510500Android4.58Yes
12Sony MobilesSony Xperia Tipo Dual9100Android3.23.2Yes
13KarbonnKarbonn A153999Android43Yes
14MicromaxMicromax A87 Ninja 45999Android42Yes
15NokiaNokia Lumia 92035144Windows4.58
16MicromaxMicromax Superfone A100 Canvas10300Android55Yes
17Videocon MobilesVideocon Mobiles A307200Android45Yes
18Sony MobilesSony Xperia Miro11699Android3.55
19NokiaNokia Asha 3115775S4033.2
20SamsungSamsung Galaxy Grand I908221000Android58Yes
21SamsungSamsung Galaxy Music Duos8500Android33Yes
22KarbonnKarbonn A9+7500Android45Yes
23SamsungSamsung Galaxy Ace S58309345Android53.5
24IdeaIdea Ivory7390Android3.53.2Yes
25SamsungSamsung Galaxy Note II N710034800Android5.58

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