Idea Cellular announced its fourth smartphone for the Indian market, called Idea 3G Aurus. The new Idea 3G smartphone Aurus is targeted at people on a budget who aspire to have a great looking device that can make video calls. Though video calling has not taken off very well in India, Idea is banking on the video calling facilities in 3G Aurus to pull in some significant users. For the Indian masses, Idea 3G Aurus smartphone will be available starting today at a best price of Rs 7,190 and it also brings 3G data benefits worth Rs 2,300 for free.
Idea has introduced three mobile phones and the last smartphone Idea ID 918 for Rs 5,994 attracted several consumers. Let's get one thing clear: Idea does not make mobile phones. Idea Cellular partnered with Alcatel One Touch to make the Idea 3G Aurus smartphone. In a way, Idea 3G Aurus is the rebranded version of Alcatel One Touch 985 smartphone. However, the Idea team has worked closely with Alcatel One Touch to add several optimizations to the device.