After the success of the first 3G smartphone, Idea places another bet with a smartphone that supports video calling, is priced at Rs 7,190 and runs Android 2.3.6 Gingerbread.
Idea Cellular announced its fourth smartphone for the Indian market, called Idea 3G Aurus. The new Idea 3G smartphone Aurus is targeted at people on a budget who aspire to have a great looking device that can make video calls. Though video calling has not taken off very well in India, Idea is banking on the video calling facilities in 3G Aurus to pull in some significant users. For the Indian masses, Idea 3G Aurus smartphone will be available starting today at a best price of Rs 7,190 and it also brings 3G data benefits worth Rs 2,300 for free.
Idea has introduced three mobile phones and the last smartphone Idea ID 918 for Rs 5,994 attracted several consumers. Let's get one thing clear: Idea does not make mobile phones. Idea Cellular partnered with Alcatel One Touch to make the Idea 3G Aurus smartphone. In a way, Idea 3G Aurus is the rebranded version of Alcatel One Touch 985 smartphone. However, the Idea team has worked closely with Alcatel One Touch to add several optimizations to the device.
Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs 35 with 4 weeks' validity.
The revised data packs are available across all circles starting Friday, 15th July 2016.
Under this program, Idea prepaid internet users can gift 100 MB of data to non internet users and they can get 100 MB of data as well.
Recently, Idea slashed its 3G and 4G night data pack prices by up to 50 per cent.
The Day and Night Twin packs start from Rs 115 for 500 MB (250 MB Day + 250 MB Night) per month and go up to 40 GB (20GB Day + 20GB Night).
Idea is the first operator in India to launch Google Play Store carrier billing to its over 175 million
The new sharing plan allows the consumer to enjoy a promotional 1 month free subscription of movies on Eros Now.
Idea Cellular plans to extend the 4G footprint to over 750 towns by June 2016.
Idea has also promised to expand its 4G LTE services in three more states of the region.
Idea has plans to expand its 4G footprint to 750 cities across 10 circles by June this year.