After the success of the first 3G smartphone, Idea places another bet with a smartphone that supports video calling, is priced at Rs 7,190 and runs Android 2.3.6 Gingerbread.
Idea Cellular announced its fourth smartphone for the Indian market, called Idea 3G Aurus. The new Idea 3G smartphone Aurus is targeted at people on a budget who aspire to have a great looking device that can make video calls. Though video calling has not taken off very well in India, Idea is banking on the video calling facilities in 3G Aurus to pull in some significant users. For the Indian masses, Idea 3G Aurus smartphone will be available starting today at a best price of Rs 7,190 and it also brings 3G data benefits worth Rs 2,300 for free.
Idea has introduced three mobile phones and the last smartphone Idea ID 918 for Rs 5,994 attracted several consumers. Let's get one thing clear: Idea does not make mobile phones. Idea Cellular partnered with Alcatel One Touch to make the Idea 3G Aurus smartphone. In a way, Idea 3G Aurus is the rebranded version of Alcatel One Touch 985 smartphone. However, the Idea team has worked closely with Alcatel One Touch to add several optimizations to the device.
Idea has plans to expand its 4G footprint to 750 cities across 10 circles by June this year.
In addition, Idea will launch 4G services in 18 more towns of the state by the end of this financial year.
Now Idea offers 4G LTE services in 7 telecom service areas.
Idea has recently announced the launch of 4G services across five southern states of India
However, all eyes are now on Mukesh Ambani led Reliance Jio which has pan India 4G license and it is expected to launch its services very soon.
Idea has six million users in the Delhi NCR circle, 30 per cent of which are said to be data users.
Idea's newFreedom pack provides 28 day validity for just Rs 100 and 300 MB of 2G data, and Rs 175 pack offers 500 MB of 3G data.
Idea's competitors, Vodafone and Reliance Jio are expected to launch their 4G services by this December.
Idea is also offering 3GB 3G data and Idea TV access for 3 months, with a pack priced at Rs 259 - Rs 261 with the handset.
The 3G speed booster plans are available at three price points - Rs 100, Rs 175 and Rs 250.