Idea has introduced three mobile phones and the last smartphone Idea ID 918 for Rs 5,994 attracted several consumers. Let's get one thing clear: Idea does not make mobile phones. Idea Cellular partnered with Alcatel One Touch to make the Idea 3G Aurus smartphone. In a way, Idea 3G Aurus is the rebranded version of Alcatel One Touch 985 smartphone. However, the Idea team has worked closely with Alcatel One Touch to add several optimizations to the device.