The tablet with its said specs will definitely shake up the lower end tablet segment.
The Indian tablet market is full of entry level tablets priced below Rs 15,000, but none of them have the specification and quality to match what is coming from Asus.
Asus plans to launch its Memo 370T in the month of May for Rs 15,000. The tablet will come with Tegra 3 quad core processors, Android Ice Cream Sandwich, and will be 3G ready with SIM slots.
Talking to The Mobile Indian, Alex Huang, managing director of the system business group at Asus India, said, "We will cater to all the segments right from the low end to very high end with both WiFi and 3G tablets. We will be launching our first low cost tablet in the month of May in India."
The 370T will come with 1 GB of RAM and at least 16 GB of storage. It will sport a 1280 x 800 pixel IPS screen. Besides, it will have a micro USB port, a micro SD card reader, and a micro HDMI port. The tablet is likely to have an 8 megapixel camera, same as the Transformer Prime.
Asus is a well known brand in the motherboard and laptop market, known for its premium quality products and hence this new tablet will be a break from the current trend of low cost tablets from lesser known mostly Chinese or Indian players.
With these specs, the entry level tablet market is on the brink of a shakeup. This might be the point where other players are forced to review their pricing strategy and bring tablet prices down to reasonable levels.
The tablet will also challenge players like Viewsonic, Reliance and HCL who have the products priced very close to the Rs 15,000 bracket.
The phones were unveiled last month at the Computex event.
The ZenPad Z8 has the Snapdragon 650 SoC and Android Marshmallow OS.
This Dual SIM smartphone runs on Android Marshmallow and also houses a fingerprint scanner.
Asus had earlier rolled out the Android Marshmallow update for Asus Zenfone Max.
Asus ZenFone Max smartphone was launched in India in January this year for Rs 9,999.
Asus will be launching an improved version of the Asus Zenfone 3 Deluxe.
Asus yesterday unveiled Zenfone 3, Zenfone 3 Deluxe and Zenfone 3 Ultra.
Zenfone 3 comes with a glass body while the other two phones have metal unibodies.
The Zenfone 3 will be unveiled on May 30 along with Zenfone 3 Deluxe and Zenfone 3 Max.
The smartphone is available for purchase via Amazon India, Flipkart, and Snapdeal.