The product seems to be a competitor to Flipboard, an application which is designed to gather information from different social networks and then present the information in a magazine format on the iPad.
Google is working on a new social news magazine app which will be available on iPad and Android devices. The news has come from Robert Scoble, a digital expert and blogger, who posted it on Google+.
He says, "I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad. My source says that the versions he's seen so far are mind-blowing good. It sure sounds like Google is storing up quite a few social announcements. I wonder if they are waiting for Facebook to make its announcements next week and then will open the door to a raft of new things? I hope so."
There are no official comments from Google. The name of the app was disclosed by AllThingsD, it's called Propeller. The product seems to be competing with Flipboard, an application which is designed to gather information from different social networks and then present it in a magazine format on the iPad. Flipboard was named app of the year by Apple in 2010 and Time magazine placed it in the list of top 50 innovations.
The Google app is likely to use content feeds from different sources such as Facebook, Twitter, Instagram and RSS feeds from websites across the world. Propeller can also potentially be monetized since Flipboard recently started running paid advertisements.