HTC has entered into a strategic partnership with Beats Electronics. The upcoming HTC devices will integrate Beats by Dr. Dre and other sound technologies from Beats Electronics.
HTC has announced a strategic partnership with and investment in Beats Electronics. Under this partnership, HTC will integrate the Beats by Dr Dre sound technology in its smartphones that are expected to be released in a month or two.
Last year HTC had partnered with Dolby for integrating the Dolby Mobile innovations in HTC devices both Android and Windows Phone 7. Several high-end devices featured Dolby Surround sound support for better audio on mobile devices.
Now HTC has decided to invest about $100 million in Beats Electronics. Peter Chou, HTC's chief executive officer, said in an official statement, "Beats is an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer's mobile experience and audio is a critical part of that experience."
Other than Windows Phone 7 devices, we hope that the upcoming league of Android Ice Cream Sandwich handsets as well as tablets will feature Beats sound.
HTC Desire 728 Dual SIM was launched just last month for Rs 17,990.
The company is expected to unveil the smartphone during MWC 2016.
As per reports, HTC may not unveil the handset during MWC 2016.
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After two years gap, HTC is now reportedly back to Google's camp to make its Nexus devices.
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The smartphone will be available in Silver and Gunmetal Gray colour variants.
The smartphone is expected to cost somewhere between $366 - $457 in Taiwan.
HTC Desire 828 was announced for the Indian market last month along with HTC One A9.