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Lenovo to sell its future phones under the brand 'Moto'

Even after Motorola acquisition, the company was selling the smartphones under two brands, Motorola's Moto and Lenovo.

According to the latest report from China, Lenovo will sell all its future smartphones under the name 'Moto' isolating the 'Lenovo' brand name back to only Laptops and PCs. Even after Motorola acquisition, the company was selling the smartphones under two brands, Motorola such as Moto G4 Plus, Moto Z, Moto Z Play and Lenovo such Vibe K5 Note, Phab 2 Plus. However, all the future phones from Lenovo will also boast the Moto branding.

Yesterday, the company launched its new smartphone Phab 2 Plus in India and on the other hand, Moto M was launched in an event in China after it was unveiled on the company's official website just ahead of the launch.

Recently, Lenovo hasn't been witnessing favorable financial results at least in its smartphone industry with sales of both Lenovo and Motorola combined have dropped year on year by $2 billion. However, quarter on quarter sales seems to be increasing by 20%. Further, Lenovo claims that even now about 70 percent of the total revenue comes from its Laptop and PC lineup. Company's chairman revealed that this decision has been made out to improve the smartphone business in China as compared to rest of the world, performance in China has not been up to the mark.

Another reason behind this move can be the changes happening at the top management executive levels. Gina Qiao, who was formerly Senior Vice President of HR has now taken over Xudong Chen as Senior/Co Vice President.

Moreover, the company is also said to have done senior hiring from the companies like Intel, Microsoft etc. to shift from a hardware oriented company to customer oriented company.

First Published : Wednesday, November 09, 2016 - 15:13




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