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Facebook to introduce 'Facebook At Work' next month

Facebook At Work will essentially be enterprise communication platform and already has over 400 plus testers on board.

Facebook is reportedly working on its latest enterprise communication and collaboration network 'Facebook At Work' and is set to launch it in next few weeks. 'Facebook At Work' will be another expansion for the social network giant and aims to make work as addictive as socializing.

As per a report of Tech Crunch, the pricing plan of Facebook At Work will be based on per monthly active user. Further, the social networking giant will also announce the integrations and partnerships with some SaaS service providers with one of them being 'Asana'. The new enterprise will have its own Product specific work feed which would engage and the employees for the benefit of organisation and social networking website.

Facebook At Work director Julien Codorniou told Tech Crunch: "Facebook believes it can keep individual employees engaged with the product, so it is betting on a pricing plan that charges companies per monthly active user instead of charging a flat rate per company."

The new product is already available for testing in companies like UST Global, L&T, Godrej Industries and Yes Bank. Indian startups such as Zomato and Delhivery are also reportedly testing the platform. The exact price of 'Facebook At Work' is still not known but it seems that there already has been about 400 plus testers.

Microsoft's Yammer, Slack, Skype, VMWare's Socialcast and Convo are some of the most popular enterprise collaboration tools up till now. To be more precise, Facebook At Work will directly be competing with Slack which was launched back in 2014 but now is considered one of the fastest growing business apps in history.

One of the biggest strength of Facebook At Work will be the convenience and familiarity, reports Tech Crunch. This is majorly due to most of the people will already have login, password and would be similar to the social networking website. Though, one would always have an option to create a separate account for Business and Professional work. But the fact that People still believe that Facebook would rather reduce the work efficiency will be difficult for company to conquer.

First Published : Wednesday, September 28, 2016 - 16:50




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