With Jio offering free data for all users till December 15, Airtel and other operators are devising new strategy to lure customers.
Bharti Airtel today announced the launch of a special 4G data pack that offers free data for 90 days. However, it isn't totally free as such. While the pack is available for Rs 1,495 for existing users; new users can avail this offer via first recharge of Rs 1494.
Commenting on the newly launched offers, Ajai Puri, Director - Operations (India & South Asia), Bharti Airtel said, "At Airtel, we are focused on providing great value to customers. Customers with 4G handsets generally consume large amounts of data and this proposition is specifically aimed at them. With this pack these customers can stay online round the clock without having to worry about exhausting their data limits or going for frequent recharges."
The pack is currently available in Delhi and will be launched across other circles over the next few days.
Though it is not totally free like that of Jio's offer, it is still quite attractive since you do not have to worry about data limits.
With Reliance Jio offering free voice and data services till December 15, Airtel and other operators are now devising new strategy to lure customers and keep their flock together.
Just days ago, Vodafone came out with Flex prepaid plans where in there is no pre-fixed quotas for voice, data or SMS.
And expect similar lucrative deals in the time to come, especially for the next few months.
Note, the following tariffs and benefits are related to Delhi Circle only and can vary from circle to circle.
Even non-Airtel customers with an Aadhaar card can open a Savings Account.
Airtel further claimed that it has been providing enough Points of Interconnection way before Jio's commercial launch and post that it started adding the PoIs at a staggering pace.
Market leader Airtel has admitted that space exists for price drops, but is clearly worried about escalating a price war with Jio.
TRAI had imposed these fines on Airtel, Voda and Idea primarily following complaints from Jio.
TRAI on Oct 21 slapped heavy penalties on three telecom players - Bharti Airtel, Vodafone India and Idea Cellular - amounting to Rs 3,050 crore for not providing sufficient PoIs to Reliance Jio
In order to activate these IR packs, one can either visit Airtel's website, download MyAirtel app or use USSD and Customer Care to recharge.
With this expansion, Airtel is now showering its 4G services in 18 circles across India.
Similar to its other circles, Airtel has deployed its FD LTE technology in the 1800 Mhz band to roll out 4G services across Madhya Pradesh.
As per the offer, on a recharge of Rs 259, one will immediately get 1GB 4G/3G data and the remaining 9GB data can be availed through MyAirtel app.