Lava says that it is coming late to the party as it wanted to bring a high quality, high specification product to market. The phone is likely to be slightly more expensive than similar devices from Micromax and Spice.
The phone is likely to feature the latest version of Android. It is to have a capacitive touchscreen and good music capability. Sunil Raina, director of marketing, Lava Mobile, told 'The Mobile Indian', "We are late as we wanted to bring a high quality specification-rich Android phone to the market. We are more or less ready with the product and we will soon launch it."
Although he refused to divulge the details, he said music will be one of the strong points of this phone. Lava Mobile has tied up with SRS Labs, which is an industry leader in surround sound, audio and voice technologies. Lava mobile phones will likely feature SRS WOW HD technology.
On the pricing front, Sunil informed us that the phone will be slightly more expensive than the current crop of Indian Android phones owing to better quality and features, but the price difference won't be significant.
We expect this phone to have at least a 3.2 inch capacitive touchscreen, 800 MHz processor, and probably the latest version of Android, 2.3.
However, no details of the devices are available yet.
While X17 comes with Marshmallow OS, the X50 comes with Lollipop OS.
Post the upgrade, consumers will be able to enjoy a lot more benefits such as improved battery life, easy accessibility to app information, smoother and enhanced smartphone experience and many more.
The Lava X81 comes in space grey colour.
Lava today shared a teaser on its Twitter and Facebook page, announcing the upcoming smartphone.
Lava X12 & X81 will be priced at Rs 7,499 and Rs 10,499 respectively.
The smartphone comes in two different colors- White, and Gold.
Through ShopInSync consumers can shop products across twelve major categories, ranging from Fashion, Kids, Electronics, Mobile/ Tablets, Home Goods, Appliances and more.
After Micromax, Lava has now launched a smartphone with 3 GB RAM which has been found listed on an e-retailer's website.
The latest Android version is known to enhance the battery performance of the devices and brings many other useful features.
As per the report, the ultra low cost Android One smartpone is coming in next few months.