Lava says that it is coming late to the party as it wanted to bring a high quality, high specification product to market. The phone is likely to be slightly more expensive than similar devices from Micromax and Spice.
The phone is likely to feature the latest version of Android. It is to have a capacitive touchscreen and good music capability. Sunil Raina, director of marketing, Lava Mobile, told 'The Mobile Indian', "We are late as we wanted to bring a high quality specification-rich Android phone to the market. We are more or less ready with the product and we will soon launch it."
Although he refused to divulge the details, he said music will be one of the strong points of this phone. Lava Mobile has tied up with SRS Labs, which is an industry leader in surround sound, audio and voice technologies. Lava mobile phones will likely feature SRS WOW HD technology.
On the pricing front, Sunil informed us that the phone will be slightly more expensive than the current crop of Indian Android phones owing to better quality and features, but the price difference won't be significant.
We expect this phone to have at least a 3.2 inch capacitive touchscreen, 800 MHz processor, and probably the latest version of Android, 2.3.
However, no details of the devices are available yet.
After Micromax, Lava has now launched a smartphone with 3 GB RAM which has been found listed on an e-retailer's website.
The latest Android version is known to enhance the battery performance of the devices and brings many other useful features.
As per the report, the ultra low cost Android One smartpone is coming in next few months.
The yet to be announced Lava Iris X5 4G was found listed on an Indian e-retailer's website and is available for purchase.
With the latest software, the Lava Iris Fuel 50's huge 3000 mAh battery may offer longer back up.
Lava has sent out invite for the launch of the new Iris Pro series smartphone on January 17.
Snapdeal is now offering the new Iris 505 for Rs 8,999 and Iris 506q at Rs 11,700.
The flagship phone of the new series will be a quad core Android smartphone.
Lava Z7C+ comes with a 1 GHz single core processor, 3G SIM support, GPS and 7 inch display but is based on Android 4.0.
The quad core Android smartphone featuring Android Jelly Bean will be made available starting 25 June.