Asus has announced the launch of Zenfone 3 Max smartphone in India today. The smartphone comes in two different variants- Zenfone 3 Max (ZC520TL) priced at Rs 12,999 and Zenfone 3 Max (ZC553KL) which is priced at Rs 17,999. Both the variants of Zenfone 3 Max comes in titanium gray, glacier silver and sand gold colour options and will be available online, as well as through offline channels.
The USP of this smartphone is its powerful 4,100 mAh non-removable battery, which claims to deliver up-to 38 days of standby time and 17 hours of VoIP talk time on 3G network. It also supports reverse charging, which can be double up as a power bank to charge other devices.
Asus Zenfone 3 Max (ZC553KL) has a has metal unibody design and features a 5.5-inch full HD (1080p) 2.5D curved glass display. It comes equipped with Qualcomm Snapdragon 430 octa-core 64-bit processor clocked at 1.4GHz, along with Adreno 505 GPU. Zenfone 3 Max (ZC553KL) comes with 3GB RAM and 32GB internal memory, which can be further expandable up to 128GB via microSD card. The smartphone runs on Android 6.0.1 Marshmallow wrapped under ZenUI 3.0 OS.
The Asus Zenfone 3 Max (ZC553KL) flaunts a 16-megapixel primary shooter with PDAF, laser autofocus, f/2.0 aperture, Dual LED flash, and a 8-megapixel front-facing camera for selfies and video chats. The camera features include Backlight HDR mode, Low Light mode, Selfie mode, Panorama mode, Beautification, and Time Lapse effect modes.
The smartphone also houses a fingerprint scanner, which is placed on its back panel. The company claims the fingerprint scanner can unlock the phone is just 0.3 sec. Besides, the Zenfone 3 Max (ZC553KL) offers Hybrid Dual SIM, 4G with VoLTE, WiFi (802.11 b/g/n), WiFi Direct, WiFi hotspot, Bluetooth 4.1, GPS/AGPS, USB OTG support, ICEpower enhanced Mono Loudspeaker and Dual Microphone with noise cancellation.
The Zenfone 3 Max (ZC520TL) variant too has a metal unibody design and features a smaller 5.2-inch HD (720p) 2.5D curved glass display and is powered by 1.25GHz Quad-Core MediaTek MT6737T processor. It comes with 3GB of RAM and 32GB of internal storage, which can be expanded up-to another 32GB via microSD card.
On the camera front, there is a 13-megapixel primary camera with dual LED flash and a 5-megapixel front-facing camera. The Zenfone 3 Max (ZC520TL) measures 149.5x73.7x8.55mm and weighs 148 grams. Rest of the specifications of this variant are identical to the above listed larger variant (Zenfone 3 Max (ZC553KL)).
Priced at Rs 6,999, the smartphone will be available online from today and across leading retail stores before the end of December 2016.
While the Gunmetal variant is priced at Rs 18,999, the Silver variant is priced at Rs 17,599.
The ZenBook 3 will be available starting November 27th across all Asus Exclusive Stories, offline and online retailers.
The Asus gaming notebooks have VR-Ready Nvidia Pascal GeForce GTX 10 series graphics card.
The ZenBook Flip UX360CA is the first ZenBook model to feature a 360° hinge with a flippable display in India.
Asus's Zenfone 3 laser and Lenovo Vibe Shot are tough competitors and it's very tough to declare a winner.
Both the ZenBook 3 and Transformer 3 Pro come with Intel Core i7 processor and Windows 10 OS.
The Zenfone 3 will be available from today itself while others will hit the stores next month.
There is a 2GB+16GB and 3GB+32GB Asus Zenfone Selfie models which are available from Flipkart.
Asus also unveiled its latest ROG Strix GL502, a compact 15.6-inch gaming laptop with a 4K display.