Alcatel has announced the launch of its new smartphone, called Alcatel OneTouch PIXI 4 (5), in India at Rs 4,999. The smartphone comes with Android Marshmallow operating system and will be exclusively available on Flipkart.
The new Alcatel OneTouch Unveils PIXI 4 (5) comes with a 1.0 GHz quad core core MTK6735M processor and 1 GB LPDDR3 RAM. The handset has 8 GB of inbuilt memory as well as an expandable storage slot that can hold a micro SD card of up to 32 GB.
The Alcatel OneTouch PIXI 4 (5) offers a 5 inch display with 854×480 pixels resolution. This 169 grams weighing handset has a 2000 mAh battery that claims to offer 12 hours of 2G talktime and 11 hours of 3G talktime. This dual SIM (dual standby) smartphone offers 4G connectivity, WiFi (b/g/n), Bluetooth 4.0, GPS with A-GPS, micro USB port and FM radio with RDS.
The device sports an 8-megapixel shooter on the back and has a 5-megapixel front camera. The rear camera offers Video Zoom, HDR, Panorama, Photo editor, Photo live filters, Face detection, Geo tag, and Video stabilization. Both the cameras come along with flash lights.
The Alcatel OneTouch Unveils PIXI 4 (5) measures 140*72.5*9.5 mm. It also has G-sensor and Proximity sensor. It comes in Metal Silver, Metal Gold, Volcano Black, Sharp Blue, Black and White colours.
Commenting on the launch, Praveen Valecha, regional director, Alcatel India said, "We are excited to announce the launch of our Alcatel PIXI 4 (5) for our Indian users. Being the third largest home to smartphone users, India is a critical market for us and we intend to bring cutting edge products to consumers here, who seek power packed design sensibilities of a high-end smartphone at competitive prices."
He also said, "The PIXI 4 is designed for the youth/millennial who want a trendy phone loaded with future proof features and yet not being heavy on the pocket. The PIXI 4 promises the perfect balance of speed, performance and ergonomics. And all of this comes with great features like Arkamys-optimized speakers and Polaroid filters."
Speaking on the tie up with Alcatel, Ajay Yadav, VP - Mobiles, Flipkart, said, "This partnership reinforces and consolidates Flipkart dominance in the online mobile segment. The launch of Alcatel PIXI4 (5) exclusively on Flipkart signifies the brands trust on the platform that enjoys leadership position in the online smartphones market. Sensing that this model will be one of the significant launches from the stable of Alcatel, we expect huge demand for this product. In addition to bringing the best devices to market, Flipkart has always endeavored to create the best consumer experience with industry firsts like seamless product exchange offers which make shopping for mobiles on Flipkart a genuine delight."
Both the devices are priced less than Rs 17,000 and share a lot of specifications, but who wins the race in the end?
The smartphone is exclusively available on Flipkart.
Alcatel Pop Star is available for purchase exclusively from Gadgets 360.
The Android 5.1 based smartphone will be exclusively available via Flipkart.
Reportedly, the Alcatel OneTouch Flash 2 will be launched in India too via Flipkart.
The POP 8S, which offers 4G connectivity, is the first tablet of Alcatel in India.
It is the latest smartphone to be offered by Alcatel via Flipkart.
Alcatel OneTouch's FIRE C 2G has a 3.5 inch HVGA screen and 1 GHz processor.
Idol series smartphones will be priced above Rs 10,000 while the One Touch Hero will be sold in India for Rs 30,000.
The Chinese vendor though will have hard time selling the Idol X+ as there already few good octa core phones in the market in the same price range.