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Micromax Smart LED TV range launched, price starts from Rs 19,999

The TVs come with WiFi, Miracast and DLNA connectivity features.

Micromax today announced the launch of its first Smart LED TV range in India. Micromax Canvas Smart LED TVs will be exclusively available on Flipkart. The three TVs come in 32 inch, 40 inch and 50 inch display sizes which are priced at Rs 19,999, Rs 29,999 and Rs 42,999 respectively.

You can pre-book the TVs from today itself. There are several offers as well including 10 per cent discount on HDFC cards, 25 per cent discount voucher for Myntra, zero cost EMI etc.

All the three TVs have WiFi connectivity and are based on Smart OS. They come preloaded with Google Play store from where you can download apps like YouTube. The Smart OS allows users to control the TVs through their smartphones. The Canvas Smart LED range comes with smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.

Users can multitask, customize, share data on a home network via DLNA by simply pairing their smartphone/tablet with the television. With the wireless smartphone control feature, the users can browse channels, media files or adjust the volume without having to get off their beds. The new range of television enables the users to enjoy the ease of using virtual mouse on their TV screen, with the handy track pad function. They come with QuickBoot feature which, as per the company, boots the TV 80 percent faster than other Smart TVs available in the market.

Commenting on the launch, Rohan Agarwal, vice president, consumer electronics, Micromax Informatics said, "The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience."

He added "In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of INR 1500 crore making us one of the clear leaders in the category."

First Published : Wednesday, August 10, 2016 - 10:56




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