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Sony announces 2016 BRAVIA 4K HDR line-up

The 2016 BRAVIA Series also introduces Sony's new 'Slice of Living' which encapsulates the design that feels at home and merges with the overall surroundings.

Sony today announced its 2016 BRAVIA 4K HDR line-up. The 2016 BRAVIA line up boasts of Sony's 4K HDR technology and 4K Ultra HD resolution. Additionally, the 4K HDR range supports Google's official Android TV operating system offering a unique experience of Sony's exclusive user interface, exclusive TV apps and a plethora of TV apps & features from Google.

The line up consists of BRAVIA X8500D which is Sony's entry level 4K HDR model, BRAVIA X9300D and BRAVIA X9350D. The X8500D has a price tag of Rs 194,900, while X9300D is available in 65 inch and 55 inch models at Rs 364,900 and Rs 264,900 respectively. X9350D too comes in 65 and 55 inch sizes but its price has not been announced.

The 2016 range of Sony's Android TVs additionally delivers features which makes the TV viewing via DTH/STB, an extremely user friendly experience. The upgraded Voice search function enables customers to search their channel names/TV contents without manual typing or remembering the respective channels. The seamless user interface of the Content Bar allows a customer to explore other TV contents, internet videos via YouTube or Netflix without disturbing their ongoing TV contents. Furthermore, the inbuilt Program guide & one TV Remote controlling both DTH/STB & BRAVIA supports in delivering a much needed experience for the Indian Market where customers spend majority of their TV viewing time into DTH/STB contents than any other online contents/TV features

Sony's Android TVs also allows customers to connect their smartphones (including Android OS & iOS) in the easiest manner. The Google Cast further offers greater connectivity than ever before by allowing to cast contents directly from their mobile devices. It facilitates sending movies and music from smartphone to TV thereby using the phone as a remote control.

In addition, all the 4K HDR series (X9350D, X9300D & X8500D Series) are Netflix Recommended TVs, which means customers get the best experience for Netflix .This is attributed to the special features like direct Netflix button on the TV remote, quick app launch and easy navigation and switching between apps and inputs.

The 2016 BRAVIA Series also introduces Sony's new 'Slice of Living' which encapsulates the design that feels at home and merges with the overall surroundings. Structurally simple, 2016 BRAVIA TVs resonate with living room design as they are recomposed of slate shapes that seem sliced from walls or the floor and screens that recall pictures or windows. Free of distracting elements, TVs across the lineup have the ability to route the cables through the stand, thereby concealing it from view on all sides. With this, Sony aims to set a new standard in elegant TV design maintaining the harmony of a living room while still making a statement.

First Published : Wednesday, May 25, 2016 - 13:26

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