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Samsung launches 44 new TV models in India

The entire range features eleven devices which are priced in the range of Rs 28,000 to Rs 24 lakh (MRP).

Samsung today announced the launch of 44 new models of TVs in India with Quantum Dot Display technology, which the company says is the best display technology of the world.

The new 2016 line-up comprises the SUHD TV range in the premium segment, Smart TV range in the mid segment and Joy Beat range in the affordable segment. The entire range features eleven devices which are priced in the range of Rs 28,000 to Rs 24 lakh (MRP).

The SUHD range will be available in the sizes of 123 cm (49 inch) to 223 cm (88 inch) and are priced between Rs 179,900 to Rs 2,399,900 (MRP). Samsung's Smart TV range will be available in 32 inch to 88 inch, and are in the range of Rs 34,500 to Rs 703,900 (MRP). In the Joy Beat range, Samsung is offering TVs of 32 to 49 inch screen size in the price range of Rs 27,900 to Rs 69,500 (MRP).

In a press release Samsung said, the new Samsung SUHD TVs with Quantum Dot Display that claims to offer 64 times more colour shades than a conventional UHD TV and can offer up to 1 billion colours in detail. The SUHD range also has HDR 1000 that claims to offer 1,000 nit brightness, for a higher level of contrast between light and dark images.

Meanwhile, Samsung said that the new range of Smart and Joy Beat televisions will come with a host of innovative features, such as Smart Interface, Smart Content, Smart Convergence and Smart Play. Also, the new Joy Beat range comes with a unique design and an integrated sound station with built-in tweeters.

"Samsung aims to revolutionize the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. While we are introducing the best picture quality ever with Quantum Dot technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments,” said Rajeev Bhutani, vice president, consumer electronics, Samsung India.

The 2016 range also includes world's first bezel-less Curved TV, as per Samsung.

In the Smart TVs, the new interface allows users to switch seamlessly between OTT content, live TV as well as other connected devices including video game consoles, Blu-ray player and set-top-boxes. Also, with the new Smart Hub interface, apps and content tiles can be customized to individual preferences, making it faster to navigate from app to app. Users can easily re-arrange apps the way they want them making it easier and faster to navigate between most used apps.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls and it will automatically recognize the type of Home theatre system, game console or set top box connected to the TV. This allows users to control all of the detected external devices with the Smart Control Remote – with no set up required.

With the new range of Smart TVs users can seamlessly share their favorite content instantly on the big screen. The upgraded Smart View app offers convergence across platforms and is available on Galaxy, Android and iOS devices as well as Window PCs, allowing users to share photos, video and music with family and friends. Also multiple users can simultaneously connect all their phones and share photos or videos making their experience more interactive and fun.

The new range of Smart TV gives you an option to pair your smartphone via Bluetooth and play your favorite songs saved on your phone from the TV even while the TV is on standby mode. Also users can wirelessly pair their TV with their Home Theatre and Bluetooth Speaker and carry the TV audio with them to any other part of the home.

With the Cric-o-mania application made by Samsung Research Institute Delhi, users can get update of their favorite live cricket match even when they are watching another channel. With the live ticker that can be seen across channels viewers can be updated with every run. Users can also choose their cheer buddy who will cheer for their favorite cricket team. The application has been developed especially for Indian consumers and their love for the game of cricket.

The new Touchpad remote control is an innovation built into the Smart View app that gives users an intuitive experience with the ease of a touchpad. Now use your Smartphone as the remote and seamlessly scroll through your favourite content.

With the extendable memory feature, users can download a number of Games and Apps from the Samsung Apps Store and save them to an external storage device (USB/HDD) to later play them offline at their own convenience. The TV also comes with an in-built Smart Security feature, which protects the TV against any harmful virus.

The Joy Beat series features a revolutionary new retro chic design that has front firing speakers coupled with tweeters that deliver loud, crisp sound for the best bass and sound quality.

First Published : Tuesday, July 05, 2016 - 17:48




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