Micromax today announced the launch of a smartphone in its music oriented Fire series. The new smartphone, named as Micromax Canvas Fire 5, will succeed the Canvas Fire 4 that was launched a year back.
The new Canvas Fire 5 has front firing speakers and Auro 3D sound technology. As per Micromax, the Auro-3D is a next generation audio format that delivers a full three-dimensional sound spread capable of reproducing natural acoustic space. With Canvas Fire 5, you will also get 6 month free access to premium Gaana+ services that allow users access to unlimited song downloads.
The Android Marshmallow based Canvas Fire 5 has a 1.3 GHz quad core MediaTek processor, 1GB DDR3 RAM, 16GB inbuilt storage, expandable storage slot for upto 64GB micro SD card, 8 megapixel rear camera, 5 megapixel front camera and a 5.5 inch HD IPS display. The phone has WiFi, dual SIM, Bluetooth 4.0 and 3G connectivity. The smartphone comes with the Gravity Calling feature that makes it easy for consumers to take the call from any side. It is powered by a 2500 mAh battery.
Shubhajit Sen, chief marketing officer, Micromax Informatics said, "In India, with the fast growing internet penetration and access to affordable big screen smartphones, digital music consumption is witnessing a steep rise. About 80% of the consumers watch videos on their mobile devices at least once every 2-3 days, with more than half opting to watch them daily. With youth spending a fifth of their digital media time on audio and video entertainment it is clear that consumers today are seeking sound and music functionality from their smartphones. The new Canvas Fire 5 is specifically designed for such audience to make it easy for them to store, carry and listen to good quality music anytime and anywhere at a wallet friendly price."
The Micromax Canvas Fire 5 will be available offline in Champagne, Grey and Silver colours Rs 6,199.
Surprisingly, Micromax launched the Canvas 5 Lite Special Edition well before this, in August itself.
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