The fitness band allows users to track their all-day activity, exercise and sleep.
Fitbit today introduced Fitbit Alta fitness wristband. Fitbit Alta has a satin finish, stainless steel body and comes with interchangeable bands in multiple popular colours. Fitbit Alta will be available from early March 2016 for Rs 12,999.
The fitness band allows users to track their all-day activity, exercise and sleep. Besides, it shows time and shows call, text and calender alerts. The band also comes with a "Reminders to Move" feature that reminds the user to move.
"Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life - from the gym to the office to a night out," said James Park, chief executive officer and co-founder of Fitbit.
He further added, "Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style."
New stylish collections for Fitbit Alta and Fitbit Blaze were also announced.