Asus today announced the launch of Zenfone Zoom in India today at whopping Rs 37,999. It will be available in India from 22 January, 2016, on Flipkart and starting in February 2016 at Asus Exclusive Stores. As per Asus, it is world’s thinnest optical-zoom smartphone.
Introducing ZenFone Zoom to India, Jerry Shen, Asus chief executive officer said: “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”
The Zenfone Zoom, which was first unveiled September last year, comes with a 13 megapixel rear camera that is armed with 10-element Hoya lens, Laser auto focus, optical image stabilization (OIS), 12X magnification, Professional Panasonic SmartSFI sensor for optimized image, 3x optical zoom, PixelMaster technology and a super resolution mode in which you can capture 52x resolution photos. The ZenFone Zoom is also equipped with a 5 megapixel front camera for selfie lovers.
Besides this, Asus ZenFone Zoom features a a 5.5-inch FHD display (1920 x 1080 pixels) along with Corning Gorilla Glass 4 and has anti-fingerprint coating too. It is powered by a 2.5 GHz quad-core Intel Atom Z3590 processor and 4GB RAM. The Zenfone Zoom comes in two variants - 64GB and 128GB of internal storage, which the user can further expand via a micro SD card by another up to 64 GB. The handset runs on Android 5.0 Lollipop operating system with ASUS ZenUI on top, and is packed with 3000 mAh non-removable lithium-polymer battery along with ASUS BoostMaster technology that charges the battery from zero to 60% in just 39 minutes.
Connectivity options include 4G, WiFi 802.11a/b/g/n/ac, WiFi Direct, GPS with A-GPS/GLONASS, Bluetooth 4.0, and micro USB 2.0 port. The handset measures 158.9 x 78.84 x 11.95~5 mm and weighs 185 grams and in the sensors department it has Accelerometer, proximity, ambient light, gyroscope, digital compass and Hall-effect sensors.
The Asus gaming notebooks have VR-Ready Nvidia Pascal GeForce GTX 10 series graphics card.
The ZenBook Flip UX360CA is the first ZenBook model to feature a 360° hinge with a flippable display in India.
Asus's Zenfone 3 laser and Lenovo Vibe Shot are tough competitors and it's very tough to declare a winner.
Both the ZenBook 3 and Transformer 3 Pro come with Intel Core i7 processor and Windows 10 OS.
The Zenfone 3 will be available from today itself while others will hit the stores next month.
There is a 2GB+16GB and 3GB+32GB Asus Zenfone Selfie models which are available from Flipkart.
Asus also unveiled its latest ROG Strix GL502, a compact 15.6-inch gaming laptop with a 4K display.
Just yesterday, Qualcomm announced its latest flagship processor, the Snapdragon 821.
Both the devices boast of USB type C connectivity.
The Asus Zenfone Max 2016 model has a better processor, higher internal memory and RAM