The main attraction of the phone, apart from its price, is AISHA or Artificial Intelligence Speech Handset Assistant, which works like SIRI application of iPhone 4S. But how well it works is something we will find out later. The idea of a personal assistant basically is that the phone takes voice commands.
AISHA will open a map, search web for query, dial number etc based on voice commands. It also enables people to update their status on social-networking websites such as Facebook and Twitter. For the smooth functioning of AISHA, Micromax has a back-end tie up with Indian portals such as Timesjob.com and Simplymarry.com.
The Android lineup of Micromax includes A85, A75, A73 and A78, offering handsets in the price range of Rs 4,999 to Rs 12, 500.