The Idea 3G smartphones are based on 2.2 Android operating system and also have a 3.2 MP camera, touchscreen (3.5 inch and 2.8 inch screen size), GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, browser Opera mini, and pre-loaded Google and YouTube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini computer, and also acts as a WiFi router.
According to Sashi Shankar, chief marketing officer, Idea Cellular, "Idea 3G smartphones will not only offer the best apps and technology experience to our users, at the most affordable price points, but are also loaded with huge data benefits and free offers exclusively for Idea users."
As a special introductory offer, Idea is offering data services worth Rs 3,500 with Rs 259 pack, along with the new 3G smartphones. Hence, for the smartphone which is priced at Rs 5,850, Idea 3G user gets it for a value of just Rs 2,609. Likewise, the handset priced at Rs 7,992 has a value of just Rs 4,751 for Idea 3G users, thus making them the best buys in their respective segments.
The Rs 259 pack offers free subscription to Idea TV for three months, 1 GB of data download per month for three months, 3G Double Dhamaka benefits for 6 months, and Talktime of Rs 25. This special introductory offer is available for both prepaid and postpaid users.
Launched earlier in the year, Idea's 3G services are now available in 10 Idea circles, and 10 other circles through roaming arrangements with leading national operators, covering 1,600 towns.